Having a website involves three basic costs:

1. Getting the website built (the highest cost) – this is where a web developer / designer will actually build your site in a software program.  A website is nothing more than a bunch of files, both graphic and text that are woven together around a common theme.  The cost for developing the site can be anywhere from $1000 to $9000 and up, depending on size and functions.  For most basic small business sites, the cost will run between $1500 and $2500.  This cost is a one-time investment for a tool you own and can continue to use for communication and marketing.
2. Hosting – Once the site is built, it must be hosted on a public server so the general public can access it through their internet provider.  Hosting costs vary.  They can run anywhere from $4 to $50 per month, based on the website functionality and the hosting provider.  Service varies widely as well.  The ideal host will offer several services bundled together for one affordable price.  Look for these services:
   1. The space provided for your site on the server should have ample room for high traffic (bandwidth).  When a site doesn’t have enough bandwidth, the web visitor finds the site slow loading and difficult to access.
   2. The hosting package should have at least one email address that can be accessed through the web.
   3. The Hosting package should have a reliable track record of maintaining high dependability.  When your server goes down, your web site and associated email is unavailable.
3. Domain Name –a domain name is the web address where users find your web site (www.yourcompany.com).  Domain names are unique and cannot be duplicated.  The cost for registering a unique domain name is about $7 per year.

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